Neighborhood OS
Bally Sports Club is a new layer of neighborhood sports infrastructure: small, multi-sport clubs placed where people actually live. Each club replaces far‑away mega complexes with local fields and courts, replaces per‑use and per‑tournament fees with one simple family membership, and offers programming that starts with youth and extends to families and adult rec over time. A software backbone powers booking, communication, and content, all inside a repeatable small‑box format we can roll out city by city. Youth is the beachhead; neighborhood sports is the category.
YOUR NEIGHBORHOOD
COMING SPRING 2026
Bally is a network of compact, multi-sport clubs embedded in neighborhoods. Each club pairs a simple family membership with great fields and courts, modern programs, and a software backbone for booking, communication, and highlights. It’s a small-box format we can repeat city by city—starting here.
